Abu Dhabi Sustainability Week (ADSW) has today launched the #WeAreCommitted campaign, calling on the global community to pledge their support to sustainability. The online campaign has brought together Sheikhs, Government Ministers and Ambassadors, business leaders and young innovators to share their commitments.
Accordingly to economic analysis, tackling sustainability-related challenges could save the global economy up to $30 trillion and help prevent millions of people being displaced due to climate change.
His Excellency Dr Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment, who participated in the launch video said: “#WeAreCommitted is an impressive global campaign for sustainability. We encourage millennials worldwide to take a leaf out of the UAE’s book and learn how to lead a more sustainable life as our forefathers did in the past.”
He added: “Through advancing innovation and leveraging the latest technologies, the UAE has emerged as a model of global sustainability stewardship. The country has adopted a set of effective policies and strategies that integrate efforts to achieve sustainability across diverse fields. It has also paved the way for the public and private sectors to work together to launch joint projects and initiatives that drive sustainability at home and abroad. ”
Abu Dhabi Sustainability Week, which launches this week, is one of the largest sustainability gathering in the world and a global platform for governments, businesses and members of the local community. It annually attracts more than 38,000 attendees, with the 2018 edition seeing more than US$15 billion of commercial deals announced were announced during the week.
Held under the Patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, ADSW hosts heads of state, government ministers, policymakers, industry experts, innovators and future sustainability leaders.
Mohamed Jameel Al Ramahi, Chief Executive officer at Masdar, said: “Masdar has a commitment to sustainability and to motivating all members of the community, both in the UAE and around the world, to take practical steps towards adopting sustainable lifestyles. We urge the public to take part in the #WeAreCommitted campaign as no single technology or company can meet this demand alone.”
To align more closely with the UAE Vision 2021 and the United Nations’ Sustainable Development Goals (SDGs), ADSW has widened its scope beyond renewable energy. ADSW 2019 will address global sustainability challenges and opportunities on the six pillars of Energy and Climate Change, Water, Future Mobility, Space, Biotechnology and Tech for Good. The topics of Youth and Digitalisation will inform each of these pillars and the programmes running throughout ADSW.