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Curved TV's offer higher energy efficiency
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Curved TV's offer higher energy efficiency

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According to a new market report published by Transparency Market Research "Curved Televisions Market (By Screen Size - Large-sized Curved Televisions, Mid-sized Curved Televisions and Small-sized Curved Televisions) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019", the market was valued at USD 0.14 billion in 2013 and is expected to reach USD 8.4 billion by 2019, growing at a CAGR of 96.7% from 2013 to 2019.

North America was the largest contributor to the global curved televisions market in 2013, which accounted for around 53% revenue share. The rest of the world region is expected to be the fastest growing market for curved televisions during the forecast period from 2013 to 2019 followed by Asia-Pacific with CAGRs of 147.6% and 111.3% respective. The enhanced features and reducing prices of LED televisions across the globe are the major factors driving the market growth.

The advanced features offered by curved televisions such as innovative designs ultra high definition (UHD) resolution, 3D compatibility, high contrast and less reflection, auto depth enhancer and uniform viewing distance encourage customers to purchase curved televisions, thus driving the market growth. Additionally, the LED and OLED technology used in curved televisions offer high energy efficiency, environment friendliness and durability, and thus require less operational cost. As a result, several commercial organizations are opting for curved televisions.

At present, the market for curved televisions is only limited to high class shopping malls, commercial trade centers and people with high disposable income. As a result, the market penetration remained low in 2013 and 2014. With the current market penetration being low in residential sector, curved television foresees strong growth opportunity in upcoming few years. Manufacturing cost can be reduced by reducing the standard size of display used in curved televisions. Technologies such as LED and OLED that are used in manufacturing curved television displays plays a vital role in deciding the operational cost of the end product.

On the basis of screen size, the curved television market is segmented into three major categories, namely, large-sized curved televisions, mid-sized curved televisions and small-sized curved televisions. In 2013, mid-sized curved televisions dominated the market in terms of revenue and are expected to continue dominating over the forecast period from 2013 to 2019.

North America led the global curved televisions market in 2013, in terms of revenue share, followed by Europe. This was mainly due to the high demand for customized solutions for television screens in these regions. North American market for curved televisions is mainly driven by the use of these televisions in retails shops and commercial buildings. The Asia-Pacific curved television market is expected to show high revenue growth over the forecast period due to increasing adoption of curved televisions in countries such as India and China. Additionally, companies in the Asia-Pacific region such as Samsung and LG are global leaders in television manufacturing and are expected to develop solutions that enhance the viewers' experience.











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