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PURETERGENT Launches #stopmakingbottles Campaign
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PURETERGENT Launches #stopmakingbottles Campaign

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Puretergent’s campaign (www.indiegogo.com/projects/puretergent-inc) will be presented at SXSW in Austin, Texas on March 16th, 2015. 

Puretergent is raising funds to support a national ‘reclaim’ effort to convert their used #7 laminate natural laundry soap pouches into fuel; the pouches can be converted into diesel fuel through pyrolosis, recapturing the petroleum from the package.   Currently #7 recycling for plastic laminate pouches is not supported by America’s recycler Waste Management due to the complexity of the materials involved.  Puretergent is raising funds to ‘give a pouch a ride’ from your washing machine to the converter!

The Problem: Plastic waste is out of control globally, choking our oceans and landfill. Laundry bottles are a large part of the problem. In the US alone, nearly 1 billion ‘recycled’ plastic laundry bottles a year go into landfill or are dumped at sea –since used plastic supply far outstrips demand for post-consumer content. Consumers think they’re being responsible by recycling plastic, although 90% of what’s recycled is still discarded.  44% of sea life is found with ingested plastic bits in their stomachs and 22% of birds are found to have ingested plastic as well since plastic waste dumped at sea breaks down into bit sized pieces resembling food to sea life.

The Answer:  Use less plastic and then reuse it!  Puretergent pouches use 75% less plastic than a rigid bottle, and can be reused as energy. The pouch also creates 9x less carbon emissions in manufacturing than a rigid bottle: it ships flat and light compared to driving rigid empty bottles around in trucks.

Puretergent cleans up the entire washcycle:  saving fabrics by preserving them, saving skin from rashes, saving greywater for reuse – every drop of wash effluent can be reused for landscaping – and saving plastic waste through conversion into energy. Puretergent delivers super soft, scent-free fabric; you’ll never need softeners or dryer sheets again, so Puretergent saves those additional plastic bottles from landfill as well.

Help Puretergent honor Earth Day this year by supporting their movement to end plastic waste #stopmakingbottles











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