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Dubai Tourism promotes its sustainability initiative
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Dubai Tourism promotes its sustainability initiative

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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is taking its Hospitality Sustainability Board Game to a wider segment within the private sector, as part of efforts to encourage companies outside the hospitality sector to play a role in promoting sustainable tourism in Dubai.

An innovative educational tool, the Board Game is a key component of the Dubai Sustainable Tourism (DST) initiative launched by Dubai Tourism to position Dubai as the world’s leading sustainable tourism destination by helping hotels in the emirate adopt more eco friendly practices and efficiently manage their resources.

More than 300 industry professionals from 75 hotels have played the Board Game so far during events and roadshows organised by Dubai Tourism. However, with the aim of encouraging other companies to contribute towards the success of DST, Dubai Tourism organised another Board Game session recently in collaboration with the Ministry of Climate Change and Environment at Sofitel Dubai The Palm Resort & Spa.

The event was attended by senior officials of the Tourism Development and Investments department at Dubai Tourism including Executive Director, Yousuf Lootah and Senior Project Manager, Solaiman Al Rifai, as well as Mr. Hussain Hassan Mohamed Khansaheb, Director, International Cooperation Department, Ministry of Climate Change and Environment and Mr. Tanzeed Alam, Climate and Energy Director, EWS-WWF.

Ahmad Khalifa Al Falasi, CEO, Corporate Services and Investment, Dubai Tourism, said: ”We are delighted at the response we have received for the Hospitality Sustainability Board Game, a unique educational tool that was developed to create awareness of ways of reducing the carbon footprint in line with our Dubai Sustainable Tourism initiative. At this stage of our sustainability drive, we wish to highlight two significant developments – the involvement of the Ministry of Climate Change and Environment and the participation of companies outside the hospitality sector in the latest Board Game activity. The support extended by the Ministry of Climate Change and Environment and the enthusiasm shown by the new companies from the private sector is a clear demonstration of the fact that any initiative aimed at reducing energy and water consumption levels is not limited to improving the conservation methods in one industry but it is an obligation for all of us, in both government and private sectors to work together in achieving a cleaner, greener environment for Dubai.”

In his presentation at the event, Mr. Al Rifai, Senior Project Manager, Tourism Development and Investments at Dubai Tourism, gave an overview of DST, the mechanics of playing the Board Game and also highlighted the ways in which the private sector could play an even more active role in supporting DST.

The workshop was attended by hotel industry professionals including those who had participated in the previous two Board Game activities, to help the new players obtain a better understanding of how their establishments could benefit through sustainable practices.











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