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Noodle House Campaign against plastic
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Noodle House Campaign against plastic

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Having taken a firm stance against plastic pollution by removing all plastic straws and cutlery across its entire operation of physical restaurants and home delivery services, The Noodle House, Dubai’s homegrown legacy brand, is upping the ante by launching ‘Plastic Amnesty’ day.

On Sunday March 18th, which marks ‘International Companies That Care Day’ - a celebration of organisations that aim to make a difference to both people and the planet – The Noodle House are furthering their mission to change single-use wastage by offering Dubai diners who bring unwanted takeaway plastic cutlery to any of The Noodle House branches (excluding Dubai International Airport) 50% off their food bill. The discount applies to an unlimited number of people, while donated cutlery can be from any café or restaurant.

All cutlery collected will then be recycled by The Noodle House, so grab your friends and stand with The Noodlers in their fight against single-use plastics.

“In today’s world, plastic is an environmental time bomb,” says Emma Banks, General Manager of Jumeirah Restaurant Group. “As an extremely passionate ‘Company That Cares’, we are holding the plastic amnesty in a bid to encourage residents to say no to single-use plastics, while raising awareness of the impact they have on our planet and delicate marine life.”

“The environmental and human toll of our throwaway society is only starting to be fully understood, yet the plastic issue is much bigger than straws and cutlery, of course,” adds Banks. “At Jumeirah Restaurant Group, we’ve pledged to become as plastic-free as possible in 2018, with our commitment spanning across our entire portfolio of restaurants.” 

While there are currently no statistics for plastic use in the UAE, The Plastic Oceans Foundation estimates that we are producing nearly 300 million tons of plastic worldwide each year, with around 50% used just once and thrown away. Amid this immediate threat to more than 700 marine species who face extinction due to plastic ingestion, entanglement and pollution, The Noodle House is standing in union with Freedom Pizza, which launched its nationwide #stopsucking campaign in a bid to call time on unnecessary plastic. The Noodle House is now only offering paper or bamboo straws on request, while plastic cutlery has also been removed from all of its home deliveries to further reduce damage to the environment. 

Launched in Dubai in 2002, The Noodle House - operated by Jumeirah Restaurant Group, Dubai’s leading homegrown restaurant management company - has built a reputation as one of the city’s leading fast casual restaurant brands.

With 6 dine-in locations and four dedicated delivery hubs in Dubai alone, The Noodle House was relaunched in August 2017 as a fast and fresh Asian Soul Food concept with a simple ‘sticks-hands-spoon’ mantra, which simply means enjoying fast and fresh Asian food the way it’s been eaten for generations: with chopsticks, your hands or a spoon.











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