In alignment with government measures to ensure sustainable development, MonViso mineral water has partnered with HomeCycle to become the first water brand distributed in the United Arab Emirates to provide on-demand free recycling service to its customers. Through the HomeCycle online platform, MonViso customers can collect their plastic bottles and request a collection at their doorstep, free of charge. All proceeds of the recycling are donated to the Al Jalila Foundation, a Dubai-based medical research center.
The UAE government, through the UAE Vision 2021, is implementing important measures to ensure sustainable development while preserving the environment. At the moment, these measures predominantly apply to infrastructure and businesses, with a major focus on the hospitality industry. But UAE residents are also increasingly concerned about protecting the environment and wish to play their part as well, especially through recycling. Eco-conscious companies have understood that providing more than just products has become essential to answer their customers’ expectations.
“The world we live in today is the result of human choices of the past” Stefano Iorini, Managing Director MonViso. “This world can be changed by making better, wiser choices, and MonViso wants to be part of that change. At MonViso we truly believe in sustainability and that everybody’s efforts will result in a better world that we can all enjoy.”
“We created HomeCycle because we realized UAE residents are very conscious about protecting the environment, but they do not always find easy and convenient ways to recycle.” comments John van Zuylen, Founder of HomeCycle. “Recycling bins are not yet available in all neighborhoods, and many residents are still skeptical about what really happens to their recyclables when they drop them in those bins. HomeCycle makes it easy, fun and rewarding for residents to recycle. We are getting incredible support from the community and we are hoping to partner with more eco-conscious companies like MonViso to bring recycling to more households in the UAE.”
With this recycling initiative MonViso further expands its CSR commitment after already launching the “Take Water Give Life” with the Al Jalila Foundation. Through this program MonViso donates AED 1 per liter of water sold to the Al Jalila Foundation.