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Terra Plana - The barefoot movement
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Terra Plana - The barefoot movement

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Spearheaded by new research and the international bestseller "Born to Run," the ‘barefoot movement' is gathering pace. London's first Barefoot Experience is dedicated to helping people rediscover natural movement, and better health, from the feet up.

In January 2010 Professor Dan Lieberman of Harvard University released his seminal research on the benefits of barefoot and the dangers of normal padded running shoes (Nature Magazine, "Tread Softly") adding to a number of other scientific studies showing how underfoot shoe technologies are doing more harm than good.

Two months later, Galahad Clarks (owner of Terra Plana) wife had a baby delivered by Dr. Gowri Motha. She followed Dr. Gowri's Gentle Birth method and had a wonderful natural birth. Galahad and Gowri hit it off and especially connected on the benefits of being barefoot and the positive health benefits of stimulating your soles!

After a reflexology session in her St. Johns Wood clinic over an ayurvedic lunch, Galahad and Gowri decided to collaborate and bring her treatments directly to the public.

Terra Plana are creators of Vivobarefoot, the original barefoot shoe, with a patented ultra thin puncture resistant sole that gives all the benefits of being barefoot with protection. Terra Plana are proud to work with world's leading barefoot running expert Lee Saxby as their main advisor on barefoot movement and an in store treadmill will give people a chance to try out ‘barefoot running', get basic pointers from the staff, and attend running clinics from time-to-time.

VivoBarefoot is a revolutionary, back-to-basics design based on the simple principle that being barefoot is the healthiest way for you and your feet to be. An ultra thin (3mm) puncture resistant sole allows your feet to be as millions of years of evolutionary design intended - Barefoot!

Retro street style with all the health benefits of VivoBarefoot. 50% recycled breathable, antibacterial, rapid dry lining. 70% recycled moisture wicking insole with memory foam.











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