Go Green Cyber Gear


 

 
 

Follow Us On Twitter    Become A Fan On Facebook    Visit Our Instagram Page   Network With Us on LinkedIn    Subscribe To Our News Alerts


Go Green Pledge

Download Go Green Widget

Download Go Green News Ticker


Hosted on Green Server Hosted on Green Server
Go Green An Ekotribe Initiative

Green Stories
Change text size:
ecoGear Introduces Ecofriendly Yoga Clothing
Send  your comments Send your comments Green Stories

ecoGear Introduces Ecofriendly Yoga Clothing

Sponsored Sites
Shop Online for
Eco-Friendly Products
Cyber Gear
Incredible ecoGear Inc., the Toronto based brand best known for its ecofriendly clothing made from recycled cotton fibres, recently introduced a new line of clothing geared specifically towards the yogini.

Calling it a natural fit, the company hopes to appeal to the yogini's love for nature and the environment through its yoga collection. Since it entered the eco clothing market 3 years ago, the company has made some great strides in its growth despite fierce competition from what it calls vaguely green products. Due to the high standards that the company sets for every product carried under the ecoGear banner, it is now the featured eco brand for Sears online sales, which carries an equally tough standard for eco labelling.

ecoGear's main fibre is made from recycled fibres which is composed of 65% cotton clippings from clothing factories and 35% poly yarns from recycled plastic bottles or rePET. Backed up by a comparison study commissioned by the company's yarn suppliers, ecoGear claims to be the most earthfriendly clothing as the fibres are 100% recycled and for the most part, do not call for bleaching or dyeing, two processes in making fabric that have been well documented as the cause for severe water pollution world wide. The colors for ecoGear's fabrics are derived from the cotton clippings which the yarn maker has separated into colored lots and are carefully mixed and blended in an effort to achieve 95% consistency in color from one production lot to the next.

"Color consistency is not an issue for us," said Robert Hii, the general manager of the company. "If you look at the options for producing truly ecofriendly clothing, you can have either everything in greige goods, which is the beigey color that cotton comes naturally in, or, you can have colored clothing. Between the two, we felt that colored recycled fibres make a more ecofriendly and commercially competitive product. Our mission is to displace regular textiles that are so damaging to the environment in its land, water, energy and chemical use."

In its third year in business, the ecoGear brand has continued to push and refine its fabrics from a coarse jersey in its early days to a third generation fibre today that feels and wears like a conventional cotton/poly mix. Yarn refinement by its European yarn supplier has enabled the company to knit up finer gauge fabrics and the first choice was a french terry which is used in its yoga pants. Citing the need to create a viable competitor to toxic textiles, the company added 5% spandex to its yoga fabric. "Keeping in mind that the yogini needs the elasticity in clothing for yoga, we felt that adding the virgin spandex was important for the products to make sense," said Robert Hii.

The company also rolled out a collection of basic yoga items using viscose from the jute plant. Calling the collection its anti nylon option, Robert Hii expects a few raised eyebrows as to the company's decision to get involved with a new fibre. "It started out as a mission to provide ecofriendly underwear and we are introducing jute viscose in a basic camisole, feather weight tee and 3 styles of women's underwear. The recycled fibres with its limited elasticity and heavy gauge would not appeal to the consumer at large, which is our target. Viscose from the jute plant however, can be knitted up into the softest stretchiest fabrics you can think of and it has a neutral impact on animals unlike silk or trees, which is what most viscosic fabrics are made from. The downsides to jute viscose is the use of sulphur to turn the jute stem into viscose and the fact that some of our pieces are dyed but if you compare the overall environmental impact it has with oil based nylon or polyester yarns that are so popular with yoga clothing, we felt that we had to bring this product to market so that the consumer has a sustainable option that would look and perform like nylon products."

Based on the company's own standards for eco labelling, ecoGear makes it clear that its jute viscose products only claim to be a sustainable fibre and not an ecofriendly fibre.

Incredible ecoGear Inc. is a Toronto based brand for ecofriendly products. Centered around its ecofriendly clothing, the brand also offers a wide range of consumer products including wooden dining ware from coconut trunks and fashion jewelry using South American seeds and nuts. All products are available online at www.eco-gear.ca.











3693
 
 
How To Reduce Your Carbon Footprint?
Click here to request a copy of How To Reduce Your Carbon Footprint?
Green Speak
Click here to request a copy of useful Eco Jargon.
Some non green numbers from Go Green
Click here to request a copy of Non Green Numbers by Go Green.
10 Ways to Go Green
Click here to request a copy of 10 Practical Ways to Go Green.
Facts About Global Warming
Click here to request a copy of Facts About Global Warming.
Top 10 Reasons to Recycle
Click here to request a copy of Top 10 Reasons to Recycle.
Carbon Neutrality, Carbon Emissions and Carbon Offsets
Click here to request a copy of Carbon Neutrality, Carbon Emissions and Carbon Offsets.
Go Green at Work
Click here to request a copy of How To Go Green at Work?
Go Green at Home
Click here to request a copy of How To Go Green at Home?
The Power of the sun - Glossary of solar terms
Click here to request a copy of The Power of the sun - Glossary of solar terms.
The Carbon Lexicon - Reduction in emissions of carbon or greenhouse gases
Click here to request a copy of The Carbon Lexicon - Reduction in emissions of carbon or greenhouse gases.
Carbon Emission Stats - Per Country, Per Capita
Click here to request a copy of Carbon Emission Stats - Per Country, Per Capita.
We accept guest posts.
Link to Us Subscribe to News Alerts


advertise-with-us
 

Go-Green.ae has 2,462 Green Stories, 149 Green Product Reviews, 8085 Green News Headlines , 387 Organisations in the Green Directory, 385 Green Book Reviews, 478 Green Videos, 205 Green Tips and 1763 Go Green Ambassadors in 117 countries.
Green Resources
Another Cyber Gear Site