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The 7 Billion Actions Initiative
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The 7 Billion Actions Initiative

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The world’s population will top seven billion people in October 2011. This unique moment in human history represents both an achievement and a challenge, and will have an impact on every single person on the planet.

A world of seven billion has implications for sustainability, urbanization, access to health services and youth empowerment – however, it also offers a rare call-to-action opportunity to renew global commitment for a healthy and sustainable world.

As the United Nations agency responsible for marking this milestone, the United Nations Population Fund (UNFPA) is leading an innovative global campaign—7 Billion Actions—to build awareness around the opportunities and challenges of a world of seven billion people. UNFPA has enlisted a wide group of corporations, organizations, and individuals to deliver this unique initiative, using online, mobile and offline actions to tell the story of the people behind the number.

7 Billion Actions aims to achieve two key objectives:

- Building global awareness around the opportunities and challenges associated with a world of seven billion people.
- Inspiring governments, NGOs, private sector, media, academia and individuals to take actions that will have a socially positive impact.

The campaign will build awareness around seven key issues, then count the activities the campaign stimulates to address them. The issues are:

Poverty and inequality
Women and girls empowerment
Reproductive health and rights
Young people
Ageing population
Environment
Urbanization

Given the campaign's intention to inform, mobilize and collate actions on several development priorities, the duration of the campaign extends well beyond 2011 and into 2012, with significant initiatives taking place at major United Nations milestones. Review processes related to the MDGs, the International Conference on Population and Development (ICPD) Programme of Action at 20, the United Nations Conference on Environment and Development at Rio + 20 anniversary, are some of these global events.











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