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Earth Hour: Go beyond Earth Hour and adopt a sustainable lifestyle all year
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Earth Hour: Go beyond Earth Hour and adopt a sustainable lifestyle all year

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Not just for a few minutes and not just for an hour. Mall of the Emirates, City Centres in the UAE, Bahrain and Oman, My City Centres and Matajer malls are encouraging residents to act on and beyond Earth Hour to make a positive impact on the planet.

Earth Hour is the world’s largest grassroots movement to rally people, organisations and governments to address climate change and plummeting biodiversity. Visitors are invited to make a lasting difference on the planet by celebrating together as the malls dim their lights for an hour, from 8.30am until 9.30am on March 30. Every year, millions of people around the globe join the cause to reduce carbon emissions, conserve energy and make the world greener.

But it shouldn’t stop there. City Centres are urging people to adopt an eco-conscious attitude and conserve water and electricity 356 days a year. The malls will communicate the message of “waste not, want not” to residents through striking visuals and facts around the malls. They have also produced a fun and thoughtful short film ‘The Electricity Monster’ to highlight the urgency of ditching unstainable behaviours or ‘monsters’, such as ‘The Electric Feeder’, every day.  

If you are guilty of supporting any of these monsters - The Plasticator, The Water Slayer, The Food Waster, The Electric Feeder, The Tree Killer, or The Airminator – start making small changes and join the sustainability movement.

“As part of our commitment to the communities that we are a part of, we will help residents and tourists in this sustainable journey with tips and incentives to conserve electricity and water all year round”, said Ibrahim Al-Zubi, Chief Sustainability Officer at Majid Al Futtaim – Holding.

Additionally, the malls’ websites will run on power saving mode for an hour. Visitors to the website will see a black screen, which they can minimise and continue to browse normally.   

The initiative is an integral part of Majid Al Futtaim’s overall community-centric sustainability strategy. It ties into the company’s commitment to become Net Positive in carbon and water by 2040. Simply put, this means Majid Al Futtaim will aim to putting back more into the environment than what it takes out.  











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