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Evian launches 'bubble' appliance to combat plastic waste
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Evian launches 'bubble' appliance to combat plastic waste

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In a bid to reduce its plastic consumption, water giant Evian has just unveiled Renew, an at-home appliance that is set to vastly reduce the company’s use of plastic packaging amid rising environmental and public concerns.  

Dubbed “the bubble” for its thin and light aesthetic, Renew stores up to five litres of Evian mineral water, contracts when water is consumed, and takes on a new shape after every use. The thin skin of the dispenser's bubble-like top is made using 66 per cent less plastic than a standard 1.5 litre Evian bottle. The appliance is also 100% recyclable and made of fully recycled plastic (rPET). It even has an accompanying app that notifies consumers when it’s time to order refills and also tracks the amount of water they are drinking.

"This unique bubble design represents a breakthrough in design thinking which brings the purity of Evian natural mineral-water from the source to the home in a more circular way," Evian global brand vice-president Patricia Oliva said.

The machine, which is being backed by fashion designer Virgil Abloh – the acting creative advisor for sustainable innovative design for the water company – is part of Evian’s pledge to adopt a circular-economy model by 2025, with aims to become carbon neutral by 2020.

The Renew collapsable water dispenser will be trialled across Paris and London from May this year with 200 selected consumers.

"We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune Evian Renew with a view to bringing a scalable and circular solution to the market," Oliva added.











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