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The Blue Angel
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The Blue Angel

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The Blue Angel is the first and oldest environment-related label for products and services in the world. It was created in 1978 on the initiative of the Federal Minister of the Interior and approved by the Ministers of the Environment of the federal government and the federal states. It considers itself as a market-conform instrument of environmental policy designed to distinguish the positive environmental features of products and services on a voluntary basis.

Thus, it fits in well with the competition for the best possible ecological properties of products (except for foods) and services. The Blue Angel definitely helps to speed up the structural change of the economy towards a sustainable development. And it does so with growing success: The first Basic Award Criteria were adopted by the Environmental Label Jury in 1978. Today, about 10,000 products and services in 80 product categories carry the Blue Angel eco-label.

During these 30 years it has had a significant number of successes in environmental and consumer policies. The Blue Angel succeeds when the ecologically most advantageous products have become the standard. We have compiled a summary of some of the success stories. The spectrum of the Blue Angel’s activities is continuously extended and new products and services are ecolabelled.

A label that says more than a thousand words
The purpose of Environmental Label is clearly defined: The Blue Angel promotes the concerns of both environmental protection and consumer protection. Therefore, it is awarded to products and services which - from a holistic point of view - are of considerable benefit to the environment and, at the same time, meet high standards of serviceability and health and occupational protection. Economical use of raw materials during production and use, a long service life and a sustainable disposal – all these are factors of great importance. Consumers find the Blue Angel eco-label on the product itself while Blue Angel ecolabelled services make it part of their service offers.

The Blue Angel logo consists of the following three elements:

1.The environmental symbol of the United Nations in the form of a blue ring with a laurel wreath and a blue figure with outstretched arms in the middle.
2.The surrounding text specifying the main environmental properties of the product carrying the label, e.g. because energy-saving or low-noise.
3.Indication of the product’s central protection goal, e.g. "it saves resources".











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