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Green Marketing: Opportunity for Innovation

Green Marketing: Opportunity for InnovationJacquelyn A. Ottman
Hailed as definitive text on the subject by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Paperback)

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Paperback)Daniel C. Esty, Andrew S. Winston
Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as WalMart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste take-back legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought.

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The Renewable Energy Handbook: A Guide to Rural Energy Independence, Off-Grid and Sustainable Living

The Renewable Energy Handbook: A Guide to Rural Energy Independence, Off-Grid and Sustainable LivingWilliam H. Kemp
The Renewable Energy Handbook focuses on the unique requirements of off-grid living and contains chapters on energy conservation; heating and cooling; backup power; domestic water heating; wireless communications; photovoltaic, wind, and microhydro energy generation; battery selection; and inverters. The book is augmented with hundreds of illustrations, line drawings, photographs, and appendices.

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Renewable Energy

Renewable EnergyGodfrey Boyle
Stimulated by recent technological developments and increasing concern over the sustainability and environmental impact of conventional fuel usage, the prospect of producing clean, sustainable power in substantial quantities from renewable energy sources arouses interest world-wide. This book provides a comprehensive overview of the principal types of renewable energy-including solar, thermal photovoltaics, bioenergy, hydro, tidal, wind, wave, and geothermal. In addition, the text explains the underlying physical and technological principles of renewable energy and examines the environmental impact and future prospects of different energy sources. It includes over 350 detailed illustrations, more than fifty tables of data, and a wide range of case studies. Renewable Energy, 2/e is ideal for undergraduate courses in energy, sustainable development, and environmental science.

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Sustainable Living For Dummies

Sustainable Living For DummiesMichael Grosvenor
With concerns about global warming and pollution gaining more and more attention these days, many people are wondering how they can adopt a more eco-friendly lifestyle. This book offers practical, everyday steps anyone can take to help conserve wild spaces and arable land, avoid releasing toxic substances into the environment, and reduce greenhouse gas emissions. Moving beyond basic recycling, the book offers simple ways to shop, work, and travel that do less damage to the Earth, such as using eBay to buy used rather than new products and shopping at farmers? markets to support local, sustainable agriculture. For people everywhere who want to help sustain and heal our planet, this book is a great starting point.

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Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day

Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your DayBrangien Davis, Katharine Wroth
Sustainability is the new bling, and Grist knows how to wear it. Not a guide about guilt, but about making little choices throughout the day that improve the planet. Grist is the hottest online magazine covering sustainability and popular culture.

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