The UAE has never lacked for premium SUVs. A drive to any major district in Dubai presents immediate evidence: a rolling inventory of flagships, each vehicle representing the manufacturer’s best attempt at a high-performance luxury project. For decades, the purchase decision in this segment was heavily weighted toward brand cachet and feature density. The number of screens, quantity of leather, size of the rims, shape of the DRLs, and so on. But a meaningful evolution is underway, driven not purely by fashion but also economics and infrastructure. The question premium buyers are now asking is how practical it is to own a vehicle over the long term.
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