Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, andEmirates Nature-WWF, the UAE’s environmental charity, have joined forces to expand community engagement in conservation and citizen science. Under the partnership, Emirates NBD will participate in the charity’s flagship Leaders of Change programme with 500 credits, which can be used across trainings, ideation sessions and conservation field trips that align with the organization’s sustainability values.
Leaders of Change – the UAE’s largest movement for nature – provides hands-on opportunities for people across the UAE to maximize their impact and create change.In 2025, the programme organized 170 conservation experiences, capacity-building workshops and citizen science activities for its community of 6,500 active changemakers, reflecting growing public and corporate interest in meaningful action for nature and climate.
Vijay Bains, Chief Sustainability Officer and Group Head of ESG at Emirates NBD said:“We are proud to renew our long-term relationship with Emirates Nature-WWF and their vital Leaders of Change programme toreinforce our commitment to environmental stewardship.At Emirates NBD, our investment goes beyond financial support; it signifies our dedication to actively harnessing opportunities that will enable us to build a resilient and sustainable future for all. As a socially responsible bank we are actively embedding sustainability into our organisational culture mobilising our employees and the broader community into tangible, hands-on conservation efforts. This collaboration is a powerful expression of our corporate responsibility, directly contributing to the UAE’s long-term environmental vision.”
Arabella Willing, Head of Conservation Outreach and Citizen Science at Emirates Nature-WWF, said:“We are delighted to partner with Emirates NBD to further our shared vision of an active civil society – one that recognises the vital connection between nature and humanity. Through Leaders of Change, more than 10,000 individuals across the UAE have contributed 40,000 hours to protecting nature and collected 100,000 data points for science. This collaboration will empower many more to take action and help shape a sustainable future for generations to come.”
For more information, visit leadersofchange.ae