Launching at a time when consumers are increasingly prioritising wellness, sustainability, and restorative sleep, Minoa enters the UAE market with a refined eco luxe bedding and home textiles collection designed to elevate everyday rituals while honouring the natural world.
Inspired by the Minoan civilisation of ancient Crete, one of the most advanced and artistic cultures of the ancient world, Minoa is rooted in a philosophy of quality without excess, beauty without compromise, and harmony with nature. The brand brings this ethos into the modern home through thoughtfully designed textiles that balance indulgent comfort with environmental responsibility.
Founded by Anelle Bakitzhanova and Roger Chedid, Minoa was born from a shared belief that the home is a sacred space and that true luxury must coexist with responsibility. Each piece is crafted using carefully selected, low impact materials such as bamboo lyocell, European flax linen, hemp, and mulberry silk, chosen for their exceptional softness, durability, and reduced environmental footprint.
“At Minoa, every fiber, every choice, and every detail reflects our commitment to a better way to rest,” says co-founder Anelle Bakitzhanova. “Luxury should never come at the cost of the planet. It should restore both.” Co founder Roger Chedid adds, “We approach every product with the same question in mind: how can it perform better for the body while having a lighter impact on the planet. From material selection to manufacturing, our focus is on creating pieces that last and truly support everyday wellbeing.”
Designed in Dubai, Minoa’s debut collection spans bedding, bath, baby, home and sleep essentials, with a strong focus on thermal regulation, skin health, and deep restorative sleep. From breathable bamboo and hemp bedding to silk filled duvets and ultra soft towels, each piece is designed to support conscious living without sacrificing elegance.
Sustainability sits at the core of the brand. Minoa works with certified and responsibly sourced materials, including OEKO TEX Standard 100 certified fabrics, FSC certified suppliers, and premium European flax. From recyclable and biodegradable packaging to ethical production methods, every stage of the process is approached with long term ecological responsibility in mind.
Minoa is now available online in the UAE, offering a new standard of home luxury where sustainability, wellness, and design exist in balance.
For more information please visit www.minoa.ae and Instagram: @minoa.ae