Go Green
The United Arab Emirates continues to advance the new economy as a core pillar of sustainable economic growth, driven by innovation, advanced technology and the knowledge economy, contributing to economic diversification and enhanced competitiveness across sectors including artificial intelligence, financial technology, the green economy and advanced industries.
PureHealth, the largest healthcare group in the Middle East, has launched a new energy efficiency and monitoring project in collaboration with smart building analytics company EPX. The initiative will reduce operational emissions by more than 36,000 tonnes of CO₂ equivalent over seven years – equal to taking around 6,500 cars off the road for a year – and cut annual energy use by over 13 million kilowatt hours (kWh) across the Group's UAE healthcare network, enough to power a 50-bed hospital for more than a year.
Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has announced the Miral Impact Fund, in partnership with the Authority of Social Contribution – Ma’an, Abu Dhabi Government’s official channel to receive social contributions. This fund demonstrates Miral’s commitment to delivering measurable social and environmental impact across Abu Dhabi,while representing a significant evolution to its CSR strategy, while reflecting Ma’an’s commitment to supporting CSR initiatives, reinforcing its pivotal role in advancing sustainable social responsibility throughout the community.
Majid Al Futtaim, a leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia, has signed a Memorandum of Understanding (MoU) with ne’ma – the National Food Loss and WasteInitiative,to propel the UAE toward its target of halving food loss and waste by 2030, reinforcingthe Group’s commitment to its circularity efforts.
The UAE and Gulf are emerging among the world’s most proactive regions on sustainability, according to PROI Worldwide’s new Global ESG Report 2025. Produced bythe world’s largest partnership of independent communications consultancies - with more than 90 partneragencies in over 65 countries - the report finds that the Middle East is strengthening regulation, raising expectations and linking sustainability directly to economic growth. Mojo Communications Consultancy contributed the UAE and Gulf perspective as PROI’s regional partner for the past decade.
Federal Express Corporation (FedEx), the world’s largest express transportation company, joined the Emirates Environmental Group’s (EEG) annual “For Our Emirates We Plant” campaign, with more than 45 FedEx team members volunteering to plant native Ghaf trees in Al Shareea Forest, Abu Dhabi. The initiative contributes to local greening and biodiversity restoration efforts by planting approximately 650 trees to help absorb carbon dioxide, improve air quality, and provide vital habitats for pollinators that sustain the ecosystem.This effort supports the nation’s reforestation goals and complements the UAE’s ‘Year of Community’, which encourages volunteerism and environmental action.
The 24th cycle of the Clean UAE campaign, organised by the Emirates Environmental Group (EEG) under the esteemed patronage of the Ministry of Climate Change and Environment, made its 6thimpactful stop in Ras Al Khaimah on 15thDecember. The campaign was conducted in strategic partnership with Public Services Department - Ras Al Khaimah, the Environment Protection and Development Authority in Ras Al Khaimah and the Ras Al Khaimah Police. The RAK edition injected renewed passion and energy into this long-standing nationwide initiative, highlighting the Emirate’s steadfast commitment to building a cleaner, more sustainable and environmentally conscious future.