Unilever’s UAE mangrove restoration campaign, ‘A Great Deal for Everyone’, has delivered measurable impact, driving a 12% uplift in sales.
Sustainability remains a priority for consumers, but a long-standing value-action gap persists. Unilever’s campaign sought to address this gap by making sustainability easier, more accessible, and rewarding. Partnering with LuLu Group, Mastercard, and Emirates Nature-WWF, the initiative linked purchases to real-world impact. It combined promotions, education, digital engagement and the restoration of 6,000 mangroves and over a hectare of land, offsetting 120,000 kg CO2e over five years.
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