Go Green

Marking a pivotal year in its transformation, General Motors (GM)Middle East is charging ahead toward the future of mobility as it brings to the region the widest range of electric vehicles and activates its personal autonomous future across various propulsions with GM’s award-winning advanced driver assistance system (ADAS), Super Cruise enabled by OnStar*, spanning Chevrolet, GMC and Cadillac.

Marketers have spent the past decade obsessing over Google rankings and social algorithms, and yes, those things have been important in how brands tell their story, find customers, and build loyalty.

The Environment and Protected Areas Authority (EPAA) in Sharjah concluded the final ceremony of the 13th edition of the Sharjah Sustainability Award (SSA) for the academic year 2024–2025. The ceremony, which honored outstanding projects and participants from across the UAE, was held in a festive atmosphere that reflected the emirate’s steadfast commitment to promoting a culture of sustainability and collective environmental action.

ENOC Group, a leading integrated global energy player, has been awarded the Sharjah Sustainability Award by the Environment and Protected Areas Authority (EPAA) for its Service Station of the Future (SSOF), a fully functioning, futuristic service station that incorporates multiple sources of energy and is setting the benchmark for sustainable fuel delivery.

The UAE is known for its unique skyline, luxury resorts and larger-than-life attractions. But recently, the country has been shifting gear, putting sustainability at the heart of its tourism industry. Abu Dhabi, in particular, is leading the charge with big plans to grow its visitor numbers while keeping things eco-friendly. And the media, including platforms like Abu Dhabi Review, has a huge role to play in making sure these efforts don’t go unnoticed.

Emerge, a joint venture between Masdar and the EDF Group, and Turbotim, a UAE-based energy solutions company, have signed an agreement during the Make it in the Emirates Forum to develop a new solar and battery energy storage project at Turbotim’s facilities in Ras Al Khaimah.

In a landmark move for sustainable construction in the UAE, Emirates Extrusion Factory (EEF), a wholly owned subsidiary of Dubai Investments, and UCS Green Solutions Building and Construction Materials Trading (UCS), a forward-thinking supplier of innovative façade and cladding solutions, have signed an exclusive Memorandum of Understanding (MoU) to manufacture and promote the region’s first Green Curtain Wall System with Zero Material Wastage.

ROX Motor, a global luxury new energy vehicle (NEV) company committed to becoming the leading NEV brand for outdoor lifestyle enthusiasts worldwide by 2030, has signed a strategic collaboration agreement with Borouge, a leading petrochemicals company providing innovative and differentiated polyolefins solutions,to advance sustainable mobility based on advanced polyolefin innovation, tailored to the real-world needs of drivers across the Middle East and global markets. 

9Yards Communications, a fully integrated marcoms and production agency, headquartered in the UAE capital, Abu Dhabi, has today announced that it has joined the United Nations Global Compact initiative – a voluntary initiative for the development, implementation and disclosure of responsible business practices.

In a strategic move aligned with the UAE’s drive toward sustainable innovation and zero-emission mobility, Performance Plus Motors, a subsidiary of Abu Dhabi Motors, today announced the official launch of VOYAH in the UAE.