Go Green

The Role of AI in UAE’s Green Revolution: Unlocking Marketing Opportunities

While the UAE has shown its interest in sustainability initiatives, with its ambitious plans for a greener future, Artificial Intelligence (AI) is already playing an important role in safeguarding the promises of this green revolution-from optimizing energy to sustainable urban development. Adding to the above, AI also opens up new marketing channels to companies that align their visions with the green vision of the UAE.

Emirates Health Services (EHS) announced that Fujairah Hospital has been awarded the Leadership in Energy and Environmental Design (LEED) Gold Certification by the U.S. Green Building Council (USGBC), in recognition of its adherence to the highest [...] 

Abu Dhabi Future Energy Company PJSC – Masdar, the UAE’s clean energy leader, announced today an agreement with Endesa S.A. to acquire a 49.99 percent stake in four solar plants in Spain, with a total capacity of 446 megawatts (MW). The transaction, which is subject to regulatory approvals and other conditions, would see Masdar invest €184 million for the stake in the assets, which have an enterprise value of €368 million.

Bahi Ajman Palace Hotel, managed by Hospitality Management Holding (HMH)—a subsidiary of Manafa LLC—has taken a pioneering step in the northern emirates by partnering with AirOWater to install Atmospheric Water Generators (AWGs). This innovative system produces pure drinking water directly from the air, providing an eco-friendly alternative to single-use plastic bottles. With an annual output of 365,000 litres, the hotel now supplies guests in rooms, restaurants, and leisure areas with water in reusable glass bottles, significantly reducing its environmental impact.

Yango Group, a global tech company, has recently partnered with ROOTS, a food tech and retail company, to deploy robots for last-mile delivery of groceries. The autonomous robots are designed to independently plan their routes, maneuver around obstacles, and give way to pedestrians. This service is set to launch today in Sobha Hartland, Dubai, after Yango Group obtained a license from the Roads and Transport Authority (RTA) in Dubai to launch and deploy this technology. The RTA is the authority responsible for granting licenses to operate in specific areas of the emirate.

The Kia EV3 has been named as a ‘Top Three’ vehicle in multiple categories in this year’s World Car Awards. The finalists for top honors in the 2025 edition of the prestigious recognition were announced virtually today via World Car TV, having been selected by a jury of 96 distinguished international automotive journalists from 30 countries.

Emirates Central Cooling Systems Corporation PJSC (Empower), the world’s largest district cooling services provider, has reaffirmed its unwavering commitment to environmental protection by utilizing treated water in district cooling operations, aiming to preserve precious fresh water resources. This statement aligns with the company’s participation in World Water Day, observed annually on March 22. 

The Department of Community Development - Abu Dhabi (DCD), along with the support of the Abu Dhabi Department of Energy, the Abu Dhabi Social Support Authority (SSA), and the Authority of Social Contribution - Ma'an, have embarked on a mission to retrofit the electricity and water consuming appliances at thehomes of 150 SSA beneficiaries in the emirate, aiming to significantly reduce their consumption.

In a significant step toward fostering environmental sustainability, Sharjah Islamic Bank (SIB) has announced a strategic partnership with the Environment and Protected Areas Authority (EPAA) in Sharjah. This initiative aligns with the SIB’s commitment to sustainable development goals and reinforces its leadership role in preserving the environment and natural resources.