Austin Macauley Publishers, the London-based independent publishing house with further branches in Sharjah, UAE and New York, USA, launched a sustainability-themed Expo 2020 Dubai Mascots Activity Book at the Sharjah Children’s Reading Festival (SCRF) on 20th May.
The launch entailed a special ribbon cutting ceremony with Expo 2020 Mascots Rashid and Latifa present at the fun-filled festival.
Sarah Taylor, Director for Trade & Investment UAE at the Department for International Trade, British Embassy, Dubai co-hosted the launch. She said, “I am delighted to be here supporting Austin Macauley Publishers and their launch of the official Expo 2020 Dubai Mascots Activity Book. This wonderful book is an opportunity for kids to learn about the three subthemes of Expo 2020 Dubai – Opportunity, Mobility and Sustainability – in an interactive and engaging way.”
Jade Robertson, International Publisher Director of Austin Macauley Publishers, said, “Our goal was to launch the book in an environment that families would engage interactively with and to ignite children’s interest in this educational activity book. We want to thank attendees of the event for their participation and look forward to seeing them enjoy learning about Expo 2020.”
Those who attended the launch praised the book’s colour and vibrancy, as well as its child-focused sustainability message.
The Expo 2020 Dubai Mascots Activity Book, bursting with quizzes, fun challenges and activities galore, is suitable for children aged from six to nine years old. Readers will learn all that Expo 2020 has to offer and will gain knowledge on interesting technological advancements in energy, environment and sustainability whilst meeting Expo’s Guardians, Opti, Alif and Terra; and Emirati siblings, Latifa and Rashid.
The Expo 2020 Dubai Mascots Activity Book is available from Expo 2020’s official online store: www.expo2020dubai.com/onlinestore
Launch attendees were among the first to purchase the Expo 2020 Dubai Mascots Activity Book, and children were given the opportunity to take part in a sustainability-themed activity with Austin Macauley and entered into a competition to win official Expo merchandise ahead of Expo 2020 Dubai, taking place from 1 October 2021 to 31 March 2022.