Champion Cleaners is set to shift consumer perspectives on fast fashion with its mission to drive a more conscious approach. While integrating numerous approaches internally to drive eco-friendly practices, Champion Cleaners also aims to create awareness and educate consumers on caring for high-street clothes. This mindset aids the slow fashion movement, resulting in a positive impact on the environment. Typically, expensive items are given care and attention, however, there is a unique power in choosing to love and care for high-street pieces in the same way that you would treat a designer piece. The message being, if a piece of clothing brings you joy, it deserves your care and attention, regardless of the price tag.
To prolong the life of your wardrobe, below is a simple, how-to guide, illustrating how to care for your clothes:
- Wash items less, or as needed – the fewer wash cycles an item of clothing goes through, the longer it lasts.
- Pay attention to care labels – while some people prefer to cut them off, the labels contain essential information on how to care for that particular piece.
- If the label reads "dry cleaning only" do not attempt to wash it at home, if you want to avoid damage.
- Highly beaded and embroidered garments require hand washing – which is the gentlest form of cleaning, and the correct way of handling more delicate garments.
- The faster a stain is removed, the easier it will come off.
- Don’t neglect bags – they also require cleaning and restoration once a year.
- Give shoes a break without consecutive wear, and once they have lost their look – send them for restoration. Services like Champions Cleaner’s Bag and Shoe spa are a team of professional experts that can make a pair of shoes look almost brand new.
To date Champion Cleaners is a pioneer in driving sustainable practices within the industry. Global Best Practice Award for Sustainability in 2021 and UAE Best Operator Award in 2018 by CINET – their on-going efforts are truly remarkable. A 10% reduction in electricity was achieved through a personalized building management system. The use of 100% steam, generates heat throughout the Central Plant, saving an additional 10% on electricity consumption. In addition to that, the brand uses Alliance Wet Cleaning technologies in order to save 50% on water consumption. For kids’ accessory sanitization, the refined I-Genius Technology with the use of Ozone-safe technology helps reduce harmful chemicals transmitted into the environment.
Recycling is another essential feature of Champion Cleaners. There is a total of 90% recycle rate on all plastic and paper used in the headquarters and a 90% recycle rate on all hangers used for dry cleaning. Champion Cleaners aim to majorly reduce their carbon footprint on the planet through their business practices, and with the help of the community.
For specialized dry cleaning, home sanitization, and more, download the newly upgraded Champion Cleaners app. For more information, please visit www.champion-cleaners.com or call 800-4556.