Expanding its digital footprint to offer even more choice to its valued customers, du announced today, that it has entered into a partnership with the UAE’s leading online portal, SOUQ.com, which has recently been acquired by Amazon. As a result of this partnership, du customers will now be able to purchase a range of products directly from the online retailer and have them delivered at their convenience, including SIM cards, Post Paid Plans, data packs, SIM top-ups, and du devices. du will be the first telco to partner with Amazon in the Middle East.
“Partnering with SOUQ.com enables us to further add value to our loyal customers du experience. We are pleased to welcome SOUQ.com as our partner and we look forward to delivering the du promise of continued innovation to our customers through this partnership,” said Osman Sultan,Chief Executive Officer, du.
"As always, our first priority is to ensure that our customers have the most efficient and effective service available, with as wide a range of quality products as possible. This collaboration with du is a perfect initiative for du customers who can use Souq.com as a single and simple digital point of sale to access their du mobile and data options with secure payment. We’re delighted to have du on board and offer our customers yet another pioneering service as well as potentially welcoming a new audience to the SOUQ.com brand”, said Ronaldo Mouchawar, CEO and Co-Founder of SOUQ.com
Through this partnership, SOUQ.com customers will be able to purchase du SIM cards, and top-ups for customers, in addition to Post Paid Plans that will be listed on the website for customers to choose and sign up to. Furthermore, du Data Packs with bundles will also be available for purchase and du’s complete device portfolio will be in stock on the online portal that will include Apple, Samsung, Huawei, and Nokia devices.