The World Energy Congress (WEC) has appointed global communications agency, Grayling Middle East, to manage all social media activities for the 24th edition of the triennial event which is being held at the Abu Dhabi National Exhibition Centre from September 9th – 12th, 2019.
As the World Energy Council’s global flagship event, and the world’s largest, most influential energy event covering all aspects of the energy agenda, the 24th World Energy Congress will see the representation of more than 150 countries and over 15,000 international energy stakeholders all discussing various aspects of the energy agenda. The event will also offer global energy leaders a unique forum to explore new energy futures, critical innovation areas and new strategies whilst enabling dialogue amongst Ministers, CEOs, policy-makers and industry practitioners on critical developments in the sector. The 24th edition will feature 250 speakers and 100 hours of learning across 70 sessions.
“We are honoured to represent such a time-honoured event that is close to a century old. The UAE is now joining the ranks of the 20 cities across the world that have had the priviledge of hosting the world’s largest and most influential energy event. Our appointment further strengthens our growing energy offering, as well as adding to our roster of government clients,” said Loretta Ahmed, CEO for Grayling Middle East and Africa.
“Our aim is to deliver a high quality social media programme with captivating content that will showcase not only the success of the event but also the strides that the UAE has made in the arena of energy transformation in line with UAE’s 2050 Energy Strategy,” Ahmed concluded.
Eng. Fatima AlFoora AlShamsi, CEO of the 24th World Energy Congress Organising Committee said, “Grayling has a deep commitment to the energy sector and we were impressed with their knowledge and passion for the field. Combined with their social expertise, creative approach and integrated campaign solutions they are a team that we know will push hard to achieve great results.”
Grayling’s mandate includes the generation of engaging content, community management and paid social media advertising, with the ultimate goal of driving awareness of the Congress among key stakeholders and attendance at the event, alongside elevating the success in the UAE of the only global congress that covers the entire energy spectrum.