TransparAll is an all-new retail concept created for the era of responsible consumption.
Powered by the award-winning Swedish Calculator 2030, TransparAll allows consumers to understand the carbon footprint of each product they are looking to purchase, helping them make more informed decisions about their shopping habits.
TransparAll is a retail concept created for the era of responsible consumption that keeps sustainability at its core. The platform will be home to over 20 Swedish brands from the worlds of fashion, design and skincare that are known for their quality, innovation and striking design.
TransparAll will have a physical store at the Swedish Pavilion in the Sustainability District, Expo 2020 Dubai. The name of the store will be The Swedish Impact Store and the concept will also have a strong online presence on their webstore offering the option of worldwide delivery.
The brands that will be sold on TransparAll include celebrity-favorite avantgarde optical brand Anna Karin Karlsson, sustainable activewear brand Nature Hommage, home design brand Born in Sweden, timeless quality and functionality bags with genuine leather designed by Halm and luxury sustainable jewelry brand Ingy Stockholm.
"We are incredibly excited to present TransparAll to the world, a concept that we’ve been developing for years that truly encapsulates our love for sustainability and giving our customers access to the best in fashion and design," says Sofie Källström, co-founder and CEO of TransparAll. "We have painstakingly sourced brands that represent the best in Swedish caliber and stunning design while reflecting our conscious values," she added.
The TransparAll online store will be launching in August while The Swedish Impact Store by TransparAll at the Expo 2020 will be open from October to March.