Considering the incredible work Eco-Age is carrying out, promoting young talents and fostering the battle for sustainability in the fashion business, and in light of the collaboration with Camera Nazionale della Moda Italiana, Max Mara has decided to present an archive look for the digital edition of the 2020 Green Carpet Fashion Awards. Wearing pre- worn looks has one of the smallest environmental impacts of all and celebrates the heritage of the brand. Creative director Ian Griffiths has chosen a tuxedo from the 1989 Max Mara runway show: comprised of a short wool blazer with silk details and wool pants. 1989 was the first time Max Mara explored the tuxedo world which is now one of its iconic styles. The look is worn by the famous model Anna Ewers.
When
October 10th, 2020
Where
https://greencarpetawards.cameramoda.it
Guest
Anna Ewers is a German fashion model. With her multiple campaigns, covers, and runway shows she is ranked as one of the top models in the fashion industry. Through her career she has been featured in hundreds of editorials, campaigns and magazine covers including i-D, Numero, Vogue and W. She was chosen by Steven Meisel to be on the 2015 Pirelli Calendar, alongside Adriana Lima and Raquel Zimmermann. In 2015 models.com reported that she was chosen as Model of the Year by the fashion industry. Anna is currently the face of the FW20 Max Mara campaign
Max Mara
Max Mara, founded in 1951 by the late visionary Achille Maramotti, is one of the highest expression of Italian luxury and style. A contemporary collection of ready-to-wear and accessories for today’s powerful women. Recognized for its timeless designs and its luxurious fabrics, Max Mara is revered for the classification of the absolute coat, sharp suiting and modern accessories. Max Mara is distributed in 2,500 locations in more than 100 countries worldwide. The Max Mara Fashion Group counts nine different brands. The company remains privately held and managed by the Maramotti family.