What is a bounce rate and why should you care?
One of the most important statistics revealed in the Google Analytics report is the ‘bounce rate’.
Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page. Given that we want people to stay and explore our websites, this is obviously not something you want!
A higher bounce rate implies that you couldn’t convince your website visitor to stay and act on your call to action.
If your website takes too long to download or the content is not engaging enough, your bounce rate is likely to be north of 50%.
A viewer can bounce from your site by clicking away from your site – whether on a link to a different website, clicking the back button to leave your website, closing the open window, typing a new URL, or due to a session time out.
The challenge is obviously on how to reduce your website’s bounce rate. Here are a few pointers:
Keep your page visually appealing without heavy graphics
Reduce clutter
Make your content more accessible with smart formatting
Avoid distracting banner advertisements
Content should satisfy a search query
Have a clear call for action
Implement a site search
Interactive site map for easy navigation
The Homepage should download in less than 5 seconds
Optimize download time on all devices
If you find all this difficult to comprehend, seek professional help.
Let’s Bounce!