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Tata Power launches 'Greenolution' campaign
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Tata Power launches 'Greenolution' campaign

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As part of its endeavours of powering a greener world, Tata Power, India’s largest Integrated Private Power Company launched a carbon foot print measurement and tracking facility for its employees under its brand campaign called ‘Greenolution’.

The Company has launched ‘Mapping and Measuring Carbon Footprint for its employees on its intranet portal. Under this facility, the employees can calculate their carbon footprint through a ‘Carbon Footprint Calculator’ and monitor their individual performance to reduce it. The system also allows data to be viewed in the form of numbers as well as graphically for a maximum period of 18 months. 467 employees of the Company have already been monitoring their carbon footprint in the organization as an individual initiative and have now been moved to this unique system.

Speaking on this launch, Mr. Anil Sardana, Managing Director, Tata Power, said, “Sustainability forms the core of the Company’s vision to make a difference and remain committed to the issues of resource conservation, energy efficiency, environment protection and enrichment of our communities. We at Tata Power would like to ‘lead by example’ and believe that all our employees should also traverse the journey and make green living their ‘way of living’. Thus, with the launch of ‘Greenolution’, we have introduced a simpler brand word, so that all of us can associate and contribute to this resilient and important cause.”

The name ‘Greenolution’ is a fusion of two concepts – ‘Green’ and ‘Evolution’ which signifies the processes and initiatives that Tata Power has undertaken or will undertake towards ensuring a greener and sustainable planet. The program has 236 employees enrolled as ‘Green Heroes’ for championing this initiative internally. The key programs being pursued under Greenolution are:

Implementation of 100% recycled paper usage in office

Tree plantation at all our plants and site locations

Saving water at our plants, office and site locations

Saving fuel through carpooling and other initiatives

Waste Management at our offices

Energy conservation and efficiency initiatives at all our locations and outside

Reducing air travel and using webcast/video conferencing facilities

Participation in ‘Clean your city’ drives and campaign

Going forward through the brand name Greenolution, Tata Power intends to put efforts/practices /programs that infuse the belief of sustainability as a ‘movement’ by making all stakeholders a part of it.











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