Go Green
 

 
 

Follow Us On Twitter    Become A Fan On Facebook    Visit Our Instagram Page   Network With Us on LinkedIn    Subscribe To Our News Alerts


Go Green Pledge

Download Go Green Widget

Download Go Green News Ticker


Hosted on Green Server Hosted on Green Server
Go Green An Ekotribe Initiative

Green Stories
Change text size:
10 Trends for 2012
Send  your comments Send your comments Green Stories

10 Trends for 2012

Sponsored Sites
Shop Online for
Eco-Friendly Products
Ekotribe
Carbon Consulting

JWT, the world’s best-known marketing communications brand, has released its seventh annual year-end forecast of key trends that will drive or significantly impact consumer mind-set and behavior in the year ahead.

Continued economic uncertainty, new technologies and the idea of shared responsibility are driving or at the center of several trends. According to the forecast, the economy will push brands into opening up more entry points for cost-sensitive consumers as the “new normal” becomes a prolonged normal in the developed world. At the same time, tough times will generate an unprecedented entrepreneurialism, with the so-called Lost Generation of youth becoming a uniquely resourceful group that creates their own opportunity.

Other key trends cited in the report include:

Food as the New Eco-Issue: The environmental impact of our food choices will become a more prominent concern as stakeholders, brands, governments and activist organizations drive awareness around the issue and rethink what food is sold and how it’s made. As more regions battle with food shortages and/or spiking costs, smarter practices around food will join the stable of green “best practices.”

Reengineering Randomness: As our individual worlds become more personalized and niche—and the types of content, experiences and people we are exposed to become narrower—greater emphasis will be placed on reintroducing randomness, discovery, inspiration and different points of view into our worlds.

Marriage Optional: A growing cohort of women is taking an alternate life route, one that doesn’t include marriage as an essential checkpoint. Both in the West, where this trend is building, and in the East, where it’s gaining momentum, “happily ever after” is being redefined as a household of one, cohabiting or single motherhood.

“With our annual trends forecast, we aim to bring the outside in—to help inspire ideas beyond brand, category and consumer conventions and to identify emerging opportunities so they can be leveraged for business gain,” says Ann Mack, director of trendspotting for JWT. “Trends, like any complex and dynamic human phenomenon, are not preordained—once they are spotted, they can be shaped.”

JWT’s “10 Trends for 2012” is the result of quantitative, qualitative and desk research conducted throughout the year and for this report. It includes input from nearly 70 JWT planners across more than two dozen markets and interviews with experts and influencers across sectors including technology, luxury, social responsibility and academia.

Among the trends JWT has forecast in past years: “De-Teching” in 2011 (more people logging off, at least temporarily, to get a break from technology); “Location-Based Everything” in 2010 (the explosion of location-based or -aware services that leverage data from mobile phones); The Small Movement” in 2009 (the shift away from “bigger is better” in everything from homes to cars to mobile technology); and “Radical Transparency” in 2008 (the “nothing to hide” ethos seen in some online behaviors).











3
 
 
How To Reduce Your Carbon Footprint?
Click here to request a copy of How To Reduce Your Carbon Footprint?
Green Speak
Click here to request a copy of useful Eco Jargon.
Some non green numbers from Go Green
Click here to request a copy of Non Green Numbers by Go Green.
10 Ways to Go Green
Click here to request a copy of 10 Practical Ways to Go Green.
Facts About Global Warming
Click here to request a copy of Facts About Global Warming.
Top 10 Reasons to Recycle
Click here to request a copy of Top 10 Reasons to Recycle.
Carbon Neutrality, Carbon Emissions and Carbon Offsets
Click here to request a copy of Carbon Neutrality, Carbon Emissions and Carbon Offsets.
Go Green at Work
Click here to request a copy of How To Go Green at Work?
Go Green at Home
Click here to request a copy of How To Go Green at Home?
The Power of the sun - Glossary of solar terms
Click here to request a copy of The Power of the sun - Glossary of solar terms.
The Carbon Lexicon - Reduction in emissions of carbon or greenhouse gases
Click here to request a copy of The Carbon Lexicon - Reduction in emissions of carbon or greenhouse gases.
Carbon Emission Stats - Per Country, Per Capita
Click here to request a copy of Carbon Emission Stats - Per Country, Per Capita.
We accept guest posts.
Link to Us Tell A Friend Subscribe to News Alerts


advertise-with-us
 

Go-Green.ae has 2,164 Green Stories, 148 Green Product Reviews, 7329 Green News Headlines , 387 Organisations in the Green Directory, 391 Green Book Reviews, 479 Green Videos, 205 Green Tips and 1711 Go Green Ambassadors in 117 countries.
Green Resources
Another Cyber Gear Site