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Chile launches 'In Summer, No Ties, campaign
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Chile launches 'In Summer, No Ties, campaign

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Chile's government wants men in the South American country to take off their ties to help fight global warming, hoping the campaign will save on air conditioning as summer starts in the southern hemisphere.

"Let's all take our ties off this summer to save energy," Economy Minister Pablo Longueira says in television spots airing around the country.

In the commercial, he undoes the knot of his pink and white tie and whips it off with gusto, unbuttoning the top of his shirt and smiling. A tie-less energy minister and other senior government officials also appear in the TV spot.

If air conditioner temperatures are increased one to three degrees, the savings in power can reach 3% which means the equivalent of 10 million dollars in considerable savings between January and March.

During summer months the use of air conditioners increases considerably, even more if as weather forecasts indicate this season temperatures in Chile will be above 30 degrees Celsius.

So the invitation is for all professionals, top officials and other staff to feel free of taking their ties off!

 











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