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For each bar sold, Original Beans plants a tree in the rainforest where the bar's ingredients originated. Each bar carries a certificate inside the wrapper with a lot number that designates the location of a new tree. By entering the tracking code on the company's website, customers can not only trace where the cacao beans in their individual bar were grown, but also what their contribution is to the chocolatier's rainforest replenishment efforts. Hence the company's mantra: "One bar, one tree, go see."

Original Beans offers three varieties of single-origin chocolate, from Ecuador, Bolivia and the Democratic Republic of the Congo. The company is allied with farmers' co-ops in these areas, who plant rare cacao trees plus a mix of trees necessary for lively biodiversity. Incorporating ecological and social costs into its pricing model means each 3.5oz (100g) bar of Original Beans chocolate is steeply priced at USD 12. Even for an indulgence that helps the environment, it remains to be seen whether customers will be willing to regularly pay double digits for chocolate bars.