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March 9, 2010 |
| Green Stories |  |
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92 Countries to participate in Earth Hour
Earth Hour is to take place in 92 countries, surpassing last year's record. 17 new countries and regions are ready to switch off for the first time. |
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Beautiful Earth - Anthem for Earth Hour
Blake's track, Beautiful Earth, has been announced as the anthem for WWF's Earth Hour in the UK. |
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| Read Green |
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An Inconvenient Truth
Al Gore
Gores groundbreaking, battle cry of a follow-up to the bestselling Earth in the Balanceis being published to tie in with a documentary film of the same name. Both the book and film were inspired by a series of multimedia presentations on global warming that Gore created and delivers to groups around the world. With this book, Gore, who is one of our environmental heroesand a leading expertbrings together leading-edge research from top scientists around the world; photographs, charts, and other illustrations; and personal anecdotes and observations to document the fast pace and wide scope of global warming. He presents, with alarming clarity and conclusivenessand with humor, toothat the fact of global warming is not in question and that its consequences for the world we live in will be disastrous if left unchecked. This riveting new bookwritten in an accessible, entertaining stylewill open the eyes of even the most skeptical.
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Cradle to Cradle: Remaking the Way We Make Things
William McDonough
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
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