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STATIC! Power Aware Cord
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STATIC! Power Aware Cord

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Launched by STATIC!, an interactive design agency, the cord glows blue when turned on, lighting up more brightly as energy use increases.

Power strips are used on a daily basis in most homes as a means of ‘transporting’ energy to the products we use every day. The ‘Power-Aware Cord’ is a re-designed electrical power strip in which the cord is designed to visualize the energy rather than hiding it.

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The current use of electricity is represented through glowing pulses, flow, and intensity of light. Expressing the presence of energy through light can inspire people to explore and reflect upon the energy consumption of electrical devices in their home.

About STATIC!

STATIC! explores design of meaningful presence for energy in daily life by:
+ making energy visible and tangible to all senses
+ expressing the relations among different forms of energy used
+ supporting reflection on the energy behaviors over time

STATIC! explores design that might empower users by
+ increasing and articulating individual choices with regards to energy use
+ supporting recognition, comprehension and a sustainable perspective
+ enabling people to understand and take control in their home environment

Additional research themes include 'Experiencing Energy', 'Everyday Life-cycles', and 'Community Power'.












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