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Reduce: Eco-friendly products
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Reduce: Eco-friendly products

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The Reduce, Smash Can, a trash can that compacts two times the household garbage, has won an IDEA Silver Design Award for its unique problem solving ability and distinct design. The Smash Can is a heavy duty 10.5 gallon stainless steel trash can with an easy-to-use compacting disk built into the lid that allows consumers to compact their garbage, without exposure to harmful bacteria. Chosen out of a pool of 1691 entrants, The Smash Can is featured in the July/August issue of Fast Company magazine.

Unveiled in 2009 under the Reduce brand of eco-friendly household products, the Smash Can is a heavy duty 10.5 gallon stainless steel trash can with an easy-to-use compacting disk built into the lid. Consumers push down on the lid handle to compact their garbage, without exposing themselves to harmful bacteria.

"The Smash Can is a sanitary solution to the common household problem of pushing down the garbage to make more room," said Ken Kreafle, CEO of Base Brands. "It typically cuts the average consumers garbage output in half—instead of four garbage bags per week, you'll probably generate about two with the Smash Can. Consumers will use fewer bags, make less trash runs, which saves time, money and resources," Kreafle continued.

The Smash Can requires no plugs or batteries and uses standard trash bags. The easy-step foot pedal and flip-top lid make it convenient to use in a variety of settings--home, office, school. The can is available at Container Stores nationwide, select Bed, Bath and Beyond stores and a variety of online retailers.

Base Brands will be showing the award-winning Reduce Smash Can, along with its recently launched Reduce Hybrid 2-in-1 Insulated Beverage Container and Wild Bamboo 100% crushed bamboo kitchen products, at the Atlanta International Gift and Home Furnishings Market from July 14-21.












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