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AT&T Launches 'Eco App' on the App Store
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AT&T Launches 'Eco App' on the App Store

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AT&T announced the availability of Eco App on the App Store, helping youth more easily connect with initiatives aimed at minimizing our environmental impact in local communities nationwide. The app, available for iPhone and iPod touch, also supports AT&T's broader initiative – the "One Million Eco Challenge" – a program designed to drive greater environmental awareness among youth and to encourage more energy-efficient practices every day.

The Eco App offers features that enable users to:

- Locate recycling facilities in their local area
- Better understand the environmental benefits of paperless billing
- Securely contribute funding to the Arbor Day Foundation, which will plant a tree in the contributor's honor
- Receive tips and updates on local events focused on our environment

Find the Nearest Recycler

Powered by 1800recycling.com, the Eco App Recycling Center Directory offers a simple way to locate the nearest recycling center. From the app's home page, users type in their zip code or select their city, and choose the category and items they want to recycle. The directory automatically provides the closest recycling location in the directory. Locations may recycle plastic, paper, electronics, glass, metal, automotive, household, yard and other materials.

Donate to Reforestation and Watch it Grow

Working with the Arbor Day Foundation, AT&T will have a tree planted for every customer who opts-in to paperless billing in 2010 – up to 1 million trees this year. To measure progress toward this goal, the app's "Counter" view provides a look at how each download impacts AT&T's ongoing eco challenge – and how simple it is for teens and parents to opt-in to the paperless billing promotion with the Arbor Day Foundation.

In addition, the "Donation" tab allows users to make secure, credit card-based donations to the Arbor Day Foundation, which will plant trees based on the amount donated. Individual contributions may also be shared via Facebook and Twitter, according to the donor's preference.

Stay in the Know with Eco

Eco App provides bi-monthly updates, event details and other informative push notifications to share environmental tips and announcements. The tips are provided by the Arbor Day Foundation and AT&T, and include facts, ideas, and information about reforestation that teens can share with their friends.

The app is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

Launched for Earth Day 2010, AT&T's "One Million Eco Challenge," is a year-long program designed to engage one million youth around everyday initiatives to help minimize our impact on the environment, including: recycling wireless phones, switching to paperless billing and using products like the AT&T ZERO Charger to conserve energy.











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