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Google Plans Data Center in Denmark to Go Green
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Google Plans Data Center in Denmark to Go Green

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Google is aggressively pursuing the expansion of its presence in Europe, in an effort to capitalize on the availability of vast natural and renewable resources in the northern part of the continent.

In sync with its expansion strategy, the company has announced its plans to set up a data center in Denmark which will be located just outside of Fredericia. This will mark the company’s fifth data center in Europe.

The search giant will invest EUR 600 million for the development of this new data center which is likely to be an energy efficient one. Google intends to leverage abundant green energy and renewable energy production in Denmark in order to keep its energy consumption free of carbon.

We believe the growing number of data centers will add efficiency to Google’s business as these will provide better storage for its vast search data, emails, photos and most importantly cloud data with advanced security.

Google’s concerted efforts toward increasing its data center number bode well for its strengthening position in the global cloud market. Per a report from Gartner, the global cloud infrastructure market is expected to reach $83.5 billion by 2021.

The above-mentioned benefits are likely to aid the company in serving its customers more efficiently.

Apart from these, there are cost benefits as well which directly stem from the company’s green move. The cheap electricity generation from wind energy along with Google’s robust machine learning techniques will aid its cost optimization strategy.

Further, the company is looking into power purchase agreement to run its new data center on renewable energy. Notably, this green initiative will also minimize Google's carbon footprint.











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